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Sony KD-55XE9005 review

 Review: May 2017  

Rating: 5 stars

In a nutshell: The Sony 55XE9005 might just be the best TV you can buy for the price in 2017. The direct backlit screen with local dimming delivers outstanding picture quality, whether showing HDR or normal video content. And with a smart, premium design, the benefits of Android TV, and a decent audio system, it's got the lot.


Design & looks

The Sony Bravia KD-55XE9005 is the first Sony TV for us to review in 2017, but it might well turn out to be our favourite, thanks to its direct backlighting system with local dimming. More of that below, but first let's just admire the exterior.

The design of the XE9005 is very attractive with a slim aluminium frame, matte black bezel and a smart brushed silver base. The screen is thicker than some, at around 6cm, because of the direct backlighting, but it's nicely finished with a black rear panel that looks a lot nicer than the more expensive XE93. The base is sturdy and is designed to hide your trailing cables, for a neat and tidy look. Alternatively the screen can be wall mounted.

The supplied remote control isn't as premium as rival offerings, but does include voice control.

Overall, we'd rate the XE90's design as 4 out of 5.

Picture quality

A direct-lit TV with local dimming is something to look out for, so even though the XE90 sits below the XE93/XE94 models in Sony's 2017 range, it was perhaps the one we were most looking forward to reviewing. It doesn't disappoint.

Direct-backlit LED TVs have a clear advantage over edgelit models in that they avoid the cumbersome tricks required to light a screen from the side, or from below. Instead, light shines directly, as nature intended. The XE90 has a local array of LED lights capable of independent dimming. This lets the Triluminos screen display a very high degree of shadow detail, reproducing deep blacks simultaneously with bright highlights. There's no clouding or backlight bleed either. The benefits are immediately noticeable even when watching conventional images, and with HDR content it's even more impressive.

Sony's X1 processor does a superb job of displaying and upscaling UHD video, adding depth and clarity even to low-quality source material. And with HDR content it shines. While it can't quite match Samsung's premium QLED TVs, it easily beats the majority of LED screens, and performs in many ways as well as Sony's more expensive models. Blacks are deep, highlights bright, colours well saturated, and mid-tones are never crushed. The TV is capable of meeting the HDR10 spec, and will receive a software upgrade to HLG later this year. HLG support will be required when broadcasters like the BBC finally start airing HDR content.

The screen has a moderately fast 100Hz native refresh rate, and Sony's MotionFlow 1000Hz system renders movement impressively smooth and judder-free. Input lag is relatively low - good news for gamers. Viewing angles are moderate, so when viewed from the side you'll notice the colours begin to wash out, as is common with most LED displays, especially VA panels like the one used here.

The one thing missing is 3D, which has now largely been dropped by all manufacturers.

Overall, this is one of the most accomplished performances from any LED TV, and quite possibly the best for the price.

Audio quality

The audio spec of the XE90 range seems decidedly mid-range, with two 10W bass reflex speakers. However, the depth of the chassis does allow these speakers to reach a decent full-bodied rumble, and we'd say that the sound is certainly better than average. Like the vast majority of current TVs, however, you'll benefit from the addition of a dedicated subwoofer or soundbar.

Android TV

Sony switched its Smart TV system to Android TV back in 2015 and has stuck with that decision, attempting to iron out the initial bugs and teething problems. Two years on, Android TV runs much more smoothly, and we're hoping that the system will prove to be robust in its latest incarnation.

Android TV still isn't as friendly as rival systems, but it does offer plenty of choice, via Google Play apps. Netflix, Amazon Instant Video and YouTube are available for streaming content, and you can easily access a full range of catch-up TV services too - BBC iPlayer, ITV Player, All 4, and My5.

Android also provides features such as Google Cast, which lets you mirror content such as videos or photos from an Android phone. The TV SideView app lets you use your Android phone or tablet to control the TV.


The TV connects to a wide range of AV devices, with 4 HDMI connections, ARC support, 3 USB ports, digital audio output, and component and composite connections too. The TV supports networking via built-in Wi-Fi and ethernet, and also has dual satellite and terrestrial tuners, with YouView.

The headphone jack doubles up as a subwoofer output.

Conclusion - the best Sony of 2017?

The Bravia KD55XE9005BU looks like it might be the outstanding Sony TV of 2017. Although it's not top of Sony's line-up this year, its direct backlighting system with full array local dimming gives it a capability that's hard to beat. Matching that with competitive pricing, and a much improved Android operating system, this is our favourite Sony TV of the past three years, and it seems to offer better value than Samsung's 2017 range.

For the price, the XE90 looks like the TV to beat for 2017.

Sony KD-55XE9005 features include:

User questions

Sorry - questions and comments on this page are now closed.

Whats the difference between the 49 and the 55 picture wise?

Asked by Sam lindsay from United Kingdom on 1st Apr 2018
I was thinking of buying the 49, but if theveryone 55 is better i might have to think twice.

Best 4k smart hdr Tv Now Sept 2017?

Asked by david g from uk on 23rd Sep 2017
Heres the Budget 750- 1500
What 55 inch 58 inch or 65 inch TV would you Buy now Prices are dropping
What is the Best on the Market ?
And Why

Reply by S21 from UK on 23rd Sep 2017
Hi David, why not read our article?

Reply by david g from uk on 30th Sep 2017
I have read your articles seems your keen on Samsung only.
Why cant you just give a straight answer as to what is the best product
on Sale Now. 4k HDR tv 55 inch +++ Screen Budget 1500.
We are all Human and find in most cases the Manufacturers and stores pushing their products
as best.
I am to busy to understand all the Hype.
Help by Replying what you really think is the best TV Now Today for the Price ?

Reply by S21 from UK on 30th Sep 2017
The answer to your question is in that article. It's the Sony KD-55XE9005. But remember that's just our opinion. Other sites may give different answers.

Panasonic 58 EX 750 B or Sony 55 XE 9005?

Asked by david from United Kingdom on 18th Sep 2017
Hi Guys Just watch standard TV Programmes in UK
like to watch YouTube via Tablet and to use Tablet to Send smash box movies to Chromecast on my old TV.

Which TV would you Purchase Sony or Panasonic and why what are the main differences apart from the 3 Inch bigger screen on Panasonic

Reply by S21 from UK on 18th Sep 2017
Hi David, sorry, but we can't respond to such detailed and specific questions.

See all 6 questions

Sony KD-55XE9005 user reviews

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