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Sony KD-55XE9005 review

 Review: May 2017  

Rating: 5 stars

In a nutshell: The Sony 55XE9005 might just be the best TV you can buy for the price in 2017. The direct backlit screen with local dimming delivers outstanding picture quality, whether showing HDR or normal video content. And with a smart, premium design, the benefits of Android TV, and a decent audio system, it's got the lot.

Best buy: Sony Bravia KD-55XE9005B U from Currys (£1399.00)


Design & looks

The Sony Bravia KD-55XE9005 is the first Sony TV for us to review in 2017, but it might well turn out to be our favourite, thanks to its direct backlighting system with local dimming. More of that below, but first let's just admire the exterior.

The design of the XE9005 is very attractive with a slim aluminium frame, matte black bezel and a smart brushed silver base. The screen is thicker than some, at around 6cm, because of the direct backlighting, but it's nicely finished with a black rear panel that looks a lot nicer than the more expensive XE93. The base is sturdy and is designed to hide your trailing cables, for a neat and tidy look. Alternatively the screen can be wall mounted.

The supplied remote control isn't as premium as rival offerings, but does include voice control.

Overall, we'd rate the XE90's design as 4 out of 5.

Picture quality

A direct-lit TV with local dimming is something to look out for, so even though the XE90 sits below the XE93/XE94 models in Sony's 2017 range, it was perhaps the one we were most looking forward to reviewing. It doesn't disappoint.

Direct-backlit LED TVs have a clear advantage over edgelit models in that they avoid the cumbersome tricks required to light a screen from the side, or from below. Instead, light shines directly, as nature intended. The XE90 has a local array of LED lights capable of independent dimming. This lets the Triluminos screen display a very high degree of shadow detail, reproducing deep blacks simultaneously with bright highlights. There's no clouding or backlight bleed either. The benefits are immediately noticeable even when watching conventional images, and with HDR content it's even more impressive.

Sony's X1 processor does a superb job of displaying and upscaling UHD video, adding depth and clarity even to low-quality source material. And with HDR content it shines. While it can't quite match Samsung's premium QLED TVs, it easily beats the majority of LED screens, and performs in many ways as well as Sony's more expensive models. Blacks are deep, highlights bright, colours well saturated, and mid-tones are never crushed. The TV is capable of meeting the HDR10 spec, and will receive a software upgrade to HLG later this year. HLG support will be required when broadcasters like the BBC finally start airing HDR content.

The screen has a moderately fast 100Hz native refresh rate, and Sony's MotionFlow 1000Hz system renders movement impressively smooth and judder-free. Input lag is relatively low - good news for gamers. Viewing angles are moderate, so when viewed from the side you'll notice the colours begin to wash out, as is common with most LED displays, especially VA panels like the one used here.

The one thing missing is 3D, which has now largely been dropped by all manufacturers.

Overall, this is one of the most accomplished performances from any LED TV, and quite possibly the best for the price.

Audio quality

The audio spec of the XE90 range seems decidedly mid-range, with two 10W bass reflex speakers. However, the depth of the chassis does allow these speakers to reach a decent full-bodied rumble, and we'd say that the sound is certainly better than average. Like the vast majority of current TVs, however, you'll benefit from the addition of a dedicated subwoofer or soundbar.

Android TV

Sony switched its Smart TV system to Android TV back in 2015 and has stuck with that decision, attempting to iron out the initial bugs and teething problems. Two years on, Android TV runs much more smoothly, and we're hoping that the system will prove to be robust in its latest incarnation.

Android TV still isn't as friendly as rival systems, but it does offer plenty of choice, via Google Play apps. Netflix, Amazon Instant Video and YouTube are available for streaming content, and you can easily access a full range of catch-up TV services too - BBC iPlayer, ITV Player, All 4, and My5.

Android also provides features such as Google Cast, which lets you mirror content such as videos or photos from an Android phone. The TV SideView app lets you use your Android phone or tablet to control the TV.


The TV connects to a wide range of AV devices, with 4 HDMI connections, ARC support, 3 USB ports, digital audio output, and component and composite connections too. The TV supports networking via built-in Wi-Fi and ethernet, and also has dual satellite and terrestrial tuners, with YouView.

The headphone jack doubles up as a subwoofer output.

Conclusion - the best Sony of 2017?

The Bravia KD55XE9005BU looks like it might be the outstanding Sony TV of 2017. Although it's not top of Sony's line-up this year, its direct backlighting system with full array local dimming gives it a capability that's hard to beat. Matching that with competitive pricing, and a much improved Android operating system, this is our favourite Sony TV of the past three years, and it seems to offer better value than Samsung's 2017 range.

For the price, the XE90 looks like the TV to beat for 2017.

Sony KD-55XE9005 features include:

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User questions

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How to get judder free viewing?

Asked by jon from uk on 1st Jun 2017
No matter what settings I use on this TV if something moves quickly across the screen I'm getting judder. Every review I see of this TV states how good the motion processing is. I'm using Sky Q silver.
What are the settings you recommend to fix the motion issues? I'm really dissatisfied for a tv for this price. I have replaced 2 Panasonic DX902's for the same issue. Is it just that 4k TV's aren't up to scratch yet? I wish I could go back to my plasma and add 4k with HDR.

Is the Sony XE90 better value compared to the Sony XE93?

Asked by John from UK on 31st May 2017
I am torn between getting the relatively less expensive 65" Sony XE90 and the more expensive, but even higher-specked Sony XE93. Is there a significant difference in the picture quality between the two models?

Reply by S21 from UK on 31st May 2017
Excellent question, John! We haven't yet completed our review of the XE93, but our initial impression is that the picture quality of the cheaper XE90 is just as good.

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